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Handbook on research in relationship marketing /

Handbook on research in relationship marketing / edited by Robert M. Morgan, Janet Turner Parish and George Deitz. - Cheltenham : Elgar, c2015. - vii, 344 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781848443686

LCCN: 2014950741

Subjects--Topical Terms:
Relationship marketing.
Customer relations.

Dewey Class. No.: 658.812 / MOR-H

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