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Basi, JK Tina.

Women, identity and India's call centre industry / J.K. Tina Basi. - London ; New York : Routledge, 2009. - xvi, 210 p. : ill. ; 24 cm. - Routledge research on gender in Asia series ; 1 . - Routledge research on gender in Asia series ; 1 .

Includes bibliographical references (p. [182]-202) and index.

Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity.

ISBN: 9780415482288 (hardback : alk. paper) 0415482283 (hardback : alk. paper) 9780203883792 (ebook) 0203883799 (ebook)

LCCN: 2008045887

Nat. Bib. No.: GBA914961 bnb

Nat. Bib. Agency Control No.: 014903551 Uk

Subjects--Topical Terms:
Call centers--India.
Women employees--India.
Women--Identity.

LC Class. No.: HE8789 / .B37 2009

Dewey Class. No.: 331.4813811420954 / BAS-W 331.48138145 / BAS-W