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Marketing research and consumer behaviour/

Sumathi, S and Sarnalvale, P

Marketing research and consumer behaviour/ By Sumathi, S and P. Sarnalvale - New Delhi Vikas Publishing House 2018 - xvi., 761 pages., 21 cm.

ISBN: 9788125914761 (pbk)

Subjects--Topical Terms:
Marketing--Research method--Consumer behaviour

Dewey Class. No.: 658.93 / SUM-M

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