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Advertising principles and practice :

Gupta, Ruchi, 1974-

Advertising principles and practice : For students of B Com, BBA, MBA and other professional courses/ By Ruchi Gupta - 1st edition 2012 - New Delhi: S Chand and Co Ltd Reprint 2020 - xi, 402 p.

ISBN: 9788121940016 (paperback)

Subjects--Topical Terms:
Advertising—media—Management

Dewey Class. No.: 659.1 / GPU-A

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