Consumer behaviour in Indian context:
Jain , PC and Bhatt Monika
Consumer behaviour in Indian context: [For MBA and PGDBA (marketing) and PG students of commerce]/ P C Jain and Monika Bhatt - New Delhi: S. Chand and Company Private Limited; c2003, Reprint 2016 - viii, 261 pages, 24 cm.
9788121922142 (paperback)
Consumer behaviour— Management-Marketing—Commerce
658.8354 / JAI-C
Consumer behaviour in Indian context: [For MBA and PGDBA (marketing) and PG students of commerce]/ P C Jain and Monika Bhatt - New Delhi: S. Chand and Company Private Limited; c2003, Reprint 2016 - viii, 261 pages, 24 cm.
9788121922142 (paperback)
Consumer behaviour— Management-Marketing—Commerce
658.8354 / JAI-C