Marketing management:concepts.cases,challanges and trends (Record no. 34204)

MARC details
000 -LEADER
fixed length control field 00444nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120332591
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Govindarajan, M
245 ## - TITLE STATEMENT
Title Marketing management:concepts.cases,challanges and trends
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI Learning
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 312p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
763 ## -
-- 39813
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 13
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        RGU Central Library RGU Central Library 12/11/2013 10 658..8 GOV-M 56956 22/07/2016 22/07/2016 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013 3 658..8 GOV-M 56957 01/03/2016 01/03/2016 12/11/2013 Books