Advertising and promotion (Record no. 36816)

MARC details
000 -LEADER
fixed length control field 00407nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070581944
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch ,George E.
245 ## - TITLE STATEMENT
Title Advertising and promotion
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mc Graw
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 779p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management:Advertising:Promotion:
763 ## -
-- 29852
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        RGU Central Library RGU Central Library 12/11/2013 1 659.1 BEL-A 42863 16/12/2016 16/12/2016 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013   659.1 BEL-A 44837 12/11/2013   12/11/2013 Books