Advertising and promotions :IMC perspective (Record no. 36970)

MARC details
000 -LEADER
fixed length control field 00439nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070080317
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shah,Kruti
245 ## - TITLE STATEMENT
Title Advertising and promotions :IMC perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mc Graw Hill
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent ix;977p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
-- Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dsouza,Alan
763 ## -
-- 34347
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date checked out
        RGU Central Library RGU Central Library 12/11/2013   659.1 SHA-A 50337 12/11/2013 12/11/2013 Books  
        RGU Central Library RGU Central Library 12/11/2013 1 659.1 SHA-A 50338 20/11/2015 12/11/2013 Books 20/11/2015
        RGU Central Library RGU Central Library 12/11/2013   659.1 SHA-A 50339 12/11/2013 12/11/2013 Books  
        RGU Central Library RGU Central Library 12/11/2013   659.1 SHA-A 50340 12/11/2013 12/11/2013 Books  
        RGU Central Library RGU Central Library 12/11/2013 1 659.1 SHA-A 50341 16/12/2016 12/11/2013 Books 16/12/2016