Consumer behaviour:building marketing strategy (Record no. 36975)

MARC details
000 -LEADER
fixed length control field 00450nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070682160
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins,Del I
245 ## - TITLE STATEMENT
Title Consumer behaviour:building marketing strategy
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mc Graw Hill
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xv;850p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
-- Commerce
-- Marketing
763 ## -
-- 34342
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        RGU Central Library RGU Central Library 12/11/2013 5 1 658.8342 HAW-C 50547 17/11/2022 17/11/2022 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013 6 3 658.8342 HAW-C 50548 05/12/2024 05/12/2024 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013 5 1 658.8342 HAW-C 50549 09/12/2019 09/12/2019 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013 3   658.8342 HAW-C 50550 17/10/2016 17/10/2016 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013 11 4 658.8342 HAW-C 50551 11/10/2019 11/10/2019 12/11/2013 Books