Analysis for strategic marketing (Record no. 37865)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00393nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131111s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131701607 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rao,Vithala R. |
| 245 ## - TITLE STATEMENT | |
| Title | Analysis for strategic marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Dorling Kindersley |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii;514p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| -- | Marketing |
| 763 ## - | |
| -- | 33544 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RGU Central Library | RGU Central Library | 12/11/2013 | 658.8 RAO_A | 48277 | 12/11/2013 | 12/11/2013 | Books |