Advertising management:concept and cases (Record no. 38234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00421nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131111s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074517802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohan,Mahendra |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management:concept and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v;417p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| -- | Advertising management |
| 763 ## - | |
| -- | 34064 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RGU Central Library | RGU Central Library | 12/11/2013 | 659.1 MOH-A | 50248 | 12/11/2013 | 12/11/2013 | Books | ||||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 1 | 659.1 MOH-A | 50249 | 04/03/2024 | 12/11/2013 | Books | 04/03/2024 | ||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 659.1 MOH-A | 50250 | 12/11/2013 | 12/11/2013 | Books | ||||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 2 | 659.1 MOH-A | 50251 | 17/08/2015 | 12/11/2013 | Books | 17/08/2015 | ||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 659.1 MOH-A | 50252 | 12/11/2013 | 12/11/2013 | Books |