International marketing (Record no. 44380)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131111s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070666993 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Mcgraw Hill |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii;869p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| -- | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham ,John L and Salwan,Prasant |
| 763 ## - | |
| -- | 33664 |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 17 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RGU Central Library | RGU Central Library | 12/11/2013 | 12 | 2 | 658.8 CAT-I | 48492 | 30/08/2018 | 30/08/2018 | 12/11/2013 | Books | ||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 4 | 4 | 658.8 CAT-I | 48493 | 04/12/2017 | 31/10/2017 | 12/11/2013 | Books | ||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 9 | 1 | 658.8 CAT-I | 48494 | 10/04/2023 | 10/04/2023 | 12/11/2013 | Books |