Strategic marketing (Record no. 46949)

MARC details
000 -LEADER
fixed length control field 00423nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070682603
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Carvens,David W
245 ## - TITLE STATEMENT
Title Strategic marketing
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 689p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
-- Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Piercy,Niger F
763 ## -
-- 34087
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date checked out Source of classification or shelving scheme Shelving location
        RGU Central Library RGU Central Library 12/11/2013   658.8 CAR-S 50236 12/11/2013 12/11/2013 Books      
        RGU Central Library RGU Central Library 12/11/2013 1 658.8 CAR-S 50237 18/04/2017 12/11/2013 Books 18/04/2017    
        RGU Central Library RGU Central Library 12/11/2013   658.8 CAR-S 50238 12/11/2013 12/11/2013 Books      
        RGU Central Library RGU Central Library 12/11/2013   658.8 CAR-S 50239 12/11/2013 12/11/2013 Books      
        RGU Central Library RGU Central Library 12/11/2013   658.8 CAR-S 50240 12/11/2013 12/11/2013 Books      
        RGU Central Library RGU Central Library 17/06/2014   658.8 CRA-A G3694 17/06/2014 17/06/2014 Books   Dewey Decimal Classification General Stacks