Strategic advertising management (Record no. 47755)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00408nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131111s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199580880 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy,Larry |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic advertising management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Oxford |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii;415p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| -- | Commerce |
| -- | Advertising |
| 763 ## - | |
| -- | 34137 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RGU Central Library | RGU Central Library | 12/11/2013 | 1 | 1 | 659.1 PER-S | 50970 | 27/11/2020 | 27/11/2020 | 12/11/2013 | Books | ||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 659.1 PER-S | 50971 | 12/11/2013 | 12/11/2013 | Books | |||||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 659.1 PER-S | 50972 | 12/11/2013 | 12/11/2013 | Books | |||||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 659.1 PER-S | 50973 | 12/11/2013 | 12/11/2013 | Books | |||||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 659.1 PER-S | 50974 | 12/11/2013 | 12/11/2013 | Books |