Consumer behavior, concepts, applications and cases (Record no. 48404)

MARC details
000 -LEADER
fixed length control field 00460nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788125915324
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Raju.M.S
245 ## - TITLE STATEMENT
Title Consumer behavior, concepts, applications and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Vikas publishing
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 351p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commerce and management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name M.S.Raju, Dominique Xardel, Mo
763 ## -
-- 31918
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of classification or shelving scheme Shelving location
        RGU Central Library RGU Central Library 12/11/2013 6 658.8342, RAJ-C 44821 28/11/2016 28/11/2016 12/11/2013 Books    
        RGU Central Library RGU Central Library 17/08/2021   658.8342 RAJ-C 73264 17/08/2021   17/08/2021 Books Dewey Decimal Classification General Stacks