Marketing research: applied orientation (Record no. 49381)

MARC details
000 -LEADER
fixed length control field 00471nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131707067
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra Naresh K.
245 ## - TITLE STATEMENT
Title Marketing research: applied orientation
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson education
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 909p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commerce and management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Naresh K. Malhotra
763 ## -
-- 31992
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        RGU Central Library RGU Central Library 12/11/2013 3 2 658.83,MAL-M 44836 20/11/2018 20/11/2018 12/11/2013 Books