Advrertising and promotions:an IMC prespectives (Record no. 52000)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00397nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131111s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070080317 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, Kruti |
| 245 ## - TITLE STATEMENT | |
| Title | Advrertising and promotions:an IMC prespectives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata Mcgraw Hill |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix;977p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| -- | Advertising |
| 763 ## - | |
| -- | 33666 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| RGU Central Library | RGU Central Library | 12/11/2013 | 659.1 SHA-A | 47776 | 12/11/2013 | 12/11/2013 | Books | ||||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 2 | 659.1 SHA-A | 47777 | 20/12/2016 | 12/11/2013 | Books | 20/12/2016 | ||||
| RGU Central Library | RGU Central Library | 12/11/2013 | 659.1 SHA-A | 47778 | 12/11/2013 | 12/11/2013 | Books |