Brand mangement:principles and practices (Record no. 54767)

MARC details
000 -LEADER
fixed length control field 00449nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198069867
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dutta,Kriti
245 ## - TITLE STATEMENT
Title Brand mangement:principles and practices
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Oxford
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 455p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
-- Brand name products
-- (Branding (Marketing
-- Brand name
-- products--Management
763 ## -
-- 39734
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Shelving location
        RGU Central Library RGU Central Library 12/11/2013   658.827 DUT-B 57127 12/11/2013 12/11/2013 Books    
        RGU Central Library RGU Central Library 12/11/2013   658.827 DUT-B 57128 12/11/2013 12/11/2013 Books    
        RGU Central Library RGU Central Library 06/12/2013   658.827 DUT-B 57129 06/12/2013 06/12/2013 Books Dewey Decimal Classification General Stacks
        RGU Central Library RGU Central Library 11/04/2017   658.827 DUT-B 64614 11/04/2017 11/04/2017 Books Dewey Decimal Classification General Stacks
        RGU Central Library RGU Central Library 11/04/2017   658.827 DUT-B 64615 11/04/2017 11/04/2017 Books Dewey Decimal Classification General Stacks
        RGU Central Library RGU Central Library 11/04/2017   658.827 DUT-B 64616 11/04/2017 11/04/2017 Books Dewey Decimal Classification General Stacks