Rural marketing: targeting the non-urban consumer (Record no. 57161)

MARC details
000 -LEADER
fixed length control field 00432nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761935889
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Velayudhan Sanal Kumar
245 ## - TITLE STATEMENT
Title Rural marketing: targeting the non-urban consumer
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent 249p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
-- Management
763 ## -
-- 34259
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        RGU Central Library RGU Central Library 12/11/2013   658.809072 VEL-R 50891 12/11/2013 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013   658.809072 VEL-R 50892 12/11/2013 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013   658.809072 VEL-R 50893 12/11/2013 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013   658.809072 VEL-R 50894 12/11/2013 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013   658.809072 VEL-R 50895 12/11/2013 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013   658.809072 VEL-R 51699 12/11/2013 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013   658.809072 VEL-R 51700 12/11/2013 12/11/2013 Books
        RGU Central Library RGU Central Library 12/11/2013   658.809072 VEL-R 51701 12/11/2013 12/11/2013 Books