Consumer behaviour and marketing communication (Record no. 57166)

MARC details
000 -LEADER
fixed length control field 00407nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174468444
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kazmi,S H H
245 ## - TITLE STATEMENT
Title Consumer behaviour and marketing communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Excel books
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xv;477p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element management
-- marketing
763 ## -
-- 34250
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Total Renewals
        RGU Central Library RGU Central Library 12/11/2013 2 658.8 KAZ-C 51186 25/08/2016 25/08/2016 12/11/2013 Books  
        RGU Central Library RGU Central Library 12/11/2013 5 658.8 KAZ-C 51187 30/08/2018 30/08/2018 12/11/2013 Books 3