Four pillars of profit-driven marketing:how to maximize creativity, accountability and ROI (Record no. 58797)

MARC details
000 -LEADER
fixed length control field 00477nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131111s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070147010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moeller, Leslie H
245 ## - TITLE STATEMENT
Title Four pillars of profit-driven marketing:how to maximize creativity, accountability and ROI
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata Mc Graw Hill
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent v;220p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
-- Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Landry, Edward C
763 ## -
-- 34871
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        RGU Central Library RGU Central Library 12/11/2013   658.8 MOE-F 50589 12/11/2013 12/11/2013 Books