service-dominant logic of marketing : dialog, debate, and directions (Record no. 62009)

MARC details
000 -LEADER
fixed length control field 00528nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120330405
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 LUS-S
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lusch, Robert F.
245 ## - TITLE STATEMENT
Title service-dominant logic of marketing : dialog, debate, and directions
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI Learning
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xvii;449
520 ## - SUMMARY, ETC.
Summary, etc. Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services
-- Marketing--Philosophy
-- Relationship marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stephen L. Vargo
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        RGU Central Library RGU Central Library 19/12/2013 395.00   658.812 LUS-S 56962 19/12/2013 19/12/2013 Books
        RGU Central Library RGU Central Library 19/12/2013 395.00   658.812 LUS-S 56963 19/12/2013 19/12/2013 Books
        RGU Central Library RGU Central Library 19/12/2013 395.00   658.812 LUS-S 56964 19/12/2013 19/12/2013 Books
        RGU Central Library RGU Central Library 19/12/2013     658.812 LUS-S 57089 19/12/2013 19/12/2013 Books
        RGU Central Library RGU Central Library 19/12/2013     658.812 LUS-S 57090 19/12/2013 19/12/2013 Books