Brand Management : (Record no. 78693)

MARC details
000 -LEADER
fixed length control field 00538nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210818152212.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788125914273 (pbk)
040 ## - CATALOGING SOURCE
Language of cataloging ENGLISH
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8270954
Item number MOO-B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moorthi, Y. L. R.
Relator term Author
9 (RLIN) 24405
245 ## - TITLE STATEMENT
Title Brand Management :
Remainder of title the Indian context/
Statement of responsibility, etc. By Y. L. R. Moorthi
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Vikas Publishing House
300 ## - PHYSICAL DESCRIPTION
Extent xi., 170 p., 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element India--Brand name products--Management--Health products--Marketing--Product management
9 (RLIN) 24406
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     RGU Central Library RGU Central Library General Stacks 15/08/2021   658.8270954 MOO-B 73262 15/08/2021 15/08/2021 Books