Consumer behavior and marketing strategy

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Material type: Text

TextPublication details: New Delhi; Tata Mc Graw Hill; 2005Edition: 7th edDescription: xvi;579pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	RGU Central Library	658.834 PET_C (Browse shelf(Opens below))	Available		48522

Total holds: 0

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Previous	658.834 KUM_C Consumer behaviour and branding	658.834 KUM_C Consumer behaviour and branding	658.834 KUM_C Consumer behaviour and branding:concepts, reading and cases	658.834 PET_C Consumer behavior and marketing strategy	658.834 SHE-H The Howard-Sheth theory of buyer behavior	658.8340285 GIR-A Applied marketing analytics using SPSS :	658.8342 ANG-E Economics & Consumer Behaviour	Next

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