Mediawriting : print, broadcast, and public relations W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
Material type:
TextPublication details: New York : Routledge, 2012.Edition: 4th edDescription: xix, 380 p. : ill. ; 25 cmISBN: - 0415891809 (hardback : alk. paper)
- 9780415888035 (pbk. : alk. paper)
- 0415888034 (pbk. : alk. paper)
- 808.066302 RIC-M
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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RGU Central Library Department Library | 808.066302 RIC-M (Browse shelf(Opens below)) | Available | 59382 |
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| 659.20954 VIL-P Public relations in India : | 791.44 CHI-K Key concepts in radio studies | 808.066 HAR-D Doing your masters dissertation : | 808.066302 RIC-M Mediawriting : | 808.066791 FOS-E Writing and producing for television and film | 808.066791 FOS-E Writing and producing for television and film | 808.066791 FOS-E Writing and producing for television and film |
Includes bibliographical references and index.
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
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