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Advertising basics! : a resource guide for beginners J.V. Vilanilam, A.K. Varghese.

By: Contributor(s): Material type: TextTextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004.Description: xi, 200 p. ; 24 cmISBN:
  • 0761998101 (pbk.)
Subject(s): DDC classification:
  • 659.1 VIL-A
Online resources:
Contents:
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books RGU Central Library Department Library 659.1 VIL-A (Browse shelf(Opens below)) Available 59309
Total holds: 0

Includes bibliographical references ([159]-160) and index.

How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..

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