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Media analysis techniques / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933-.
Material type: materialTypeLabelBookPublisher: Thousand Oaks, Calif. : SAGE, c2012Edition: 4th ed.Description: xv, 260 p. : ill. ; 23 cm.ISBN: 9781412987769 (pbk.); 1412987768 (pbk.).Subject(s): Mass media -- Methodology | Mass media criticismDDC classification: 302.23/01
Contents:
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
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Item type Current location Call number Status Date due Barcode Item holds
Books Books RGU Central Library
Department Library 		302.23/01 BER-M (Browse shelf) Available 62075
Total holds: 0

Includes bibliographical references (p. 247-251) and indexes.

Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.

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