Brand management text and cases by Niraj Kumar.
By: Kumar, Niraj [Author]
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Contributor(s): Tripathi, Paras [Author].
Material type: 
BookPublisher: New Delhi Himalayan Publishing House 2015Edition: 1st ed.ISBN: 9789352028474.Subject(s): Management: Brand ManagementDDC classification: 658.827
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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RGU Central Library General Stacks | General Stack | 658.827 KUM-B (Browse shelf) | Available | 76590 |
Total holds: 0
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| 658.81 FAR-T The 12 cliches of selling and why they work : | 658.812 BAR-C Customer experience for dummies | 658.812 HEL-C CRM for dummies : | 658.827 KUM-B Brand management | 658.83 AAK-M Marketing research | 658.83 ARO-M Marketing research | 658.83 SAT-83 Marketing Research |
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