TY  - BOOK
AU  - Zeithml,Valarie A
AU  - Binter,Mary Jo; Gremler,Dayne D
TI  - Services marketing:integrating customer focus across the firm
SN  - 9780070700994
CY  - New Delhi
KW  - Marketing
KW  - Commerce
KW  - Economics
KW  - Management Economics
ER  -