TY  - BOOK
AU  - Lusch, Robert F.
AU  - Stephen L. Vargo
TI  - service-dominant logic of marketing : dialog, debate, and directions
SN  - 9788120330405
U1  - 658.812 LUS-S 
CY  - New Delhi
KW  - Customer services
KW  - Marketing--Philosophy
KW  - Relationship marketing
N2  - Management
ER  -