TY  - BOOK
AU  - Stafford, Marla R.
AU  - Faber, Ronald J.
TI  - Advertising, promotion, and new media
SN  - 812032739X
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Advertising
KW  - Interactive marketing
ER  -