TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail's mass communication theory
SN  - 9788132105794
U1  - 302.23 
PY  - 2010///
CY  - London, Thousand Oaks
PB  - Sage Publications
KW  - Mass media
N1  - Includes bibliographical references (p. [505]-535) and index
ER  -