TY - BOOK AU - Wenger,Debora Halpern AU - Potter,Deborah TI - Advancing the story: broadcast journalism in a multimedia world SN - 9781608717149 (pbk. : alk. paper) U1 - 070.19 PY - 2012/// CY - Washington, D.C. PB - CQ Press/SAGE KW - Broadcast journalism N1 - Includes bibliographical references and index; Preface -- The multimedia mind-set -- Finding the story -- Multimedia newsgathering -- Reporting in depth -- Writing the story -- Multimedia storytelling -- Writing for the Web -- Producing for the Web -- Producing for multiple platforms -- Delivering the news -- Multimedia ethics -- Getting ready for the real world ER -