TY  - BOOK
AU  - Vilanilam,John V.
AU  - Varghese,A.K.
TI  - Advertising basics!: a resource guide for beginners
SN  - 0761998101 (pbk.)
U1  - 659.1 
PY  - 2004///
CY  - New Delhi, Thousand Oaks, Calif.
PB  - Response Books
KW  - Advertising
KW  - Advertising agencies
N1  - Includes bibliographical references ([159]-160) and index; How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future
UR  - http://www.loc.gov/catdir/toc/ecip048/2003018358.html
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2003018358-d.html
ER  -