TY  - BOOK
AU  - Baran,Roger J,Galka,Robert J and Strunk,Daniel P
AU  - Galka,Robert J
AU  - Strunk,Daniel P
TI  - Customer relationship management
SN  - 9788131505182
U1  - 658.812 
PY  - 2011///
CY  - New Delhi
PB  - Dengage
KW  - Marketing management
ER  -