TY  - BOOK
AU  - Morgan,Robert M.
AU  - Parish,Janet Turner
AU  - Deitz,George
TI  - Handbook on research in relationship marketing
SN  - 9781848443686
U1  - 658.812 
PY  - 2015///
CY  - Cheltenham
PB  - Elgar
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -