TY - BOOK AU - Groucutt,Jon AU - Hopkins,Cheryl TI - Marketing T2 - Palgrave business briefing SN - 9781137348241 (paperback) AV - HF5415 .G7659 2015 U1 - 658.8 PY - 2015/// CY - London, New York, NY PB - Palgrave Macmillan KW - Marketing N1 - Includes bibliographical references and index ER -