TY  - BOOK
AU  - Basi,JK Tina
TI  - Women, identity and India's call centre industry
T2  - Routledge research on gender in Asia series
SN  - 9780415482288 (hardback : alk. paper)
AV  - HE8789 .B37 2009
U1  - 331.4813811420954 23
PY  - 2009///
CY  - London, New York
PB  - Routledge
KW  - Call centers
KW  - India
KW  - Women employees
KW  - Women
KW  - Identity
N1  - Includes bibliographical references (p. [182]-202) and index; Introduction : 'a myriad of well-wishing "little sisters"' -- Globalizing India : the rise of the call centre and BPO industries -- Pinking and rethinking professional identities : the construction of women's work identities -- BTMs in BPOs : using sartorial strategies to establish patterns of identification and recognition -- Techs and the city : challenging patriarchal norms through spatial practice -- Conclusion : agency and identity
ER  -