TY  - BOOK
AU  - Jain , PC and Bhatt Monika 
AU  - Bhatt, Monika 
TI  - Consumer behaviour in Indian context: [For MBA and PGDBA (marketing) and PG students of commerce]
SN  - 9788121922142 (paperback)
U1  - 658.8354 
PY  - 2003///, Reprint 2016
CY  - New Delhi
PB  - S. Chand and Company Private Limited
KW  - Consumer  behaviour— Management-Marketing—Commerce
ER  -