TY  - BOOK
AU  - Pillai, RSN, Bagavathi and Kala S
AU  - Bagavathi 
TI  - Marketing management
SN  - 9788121932448 (paperback)
U1  - 658.8 
PY  - 2010/// [reprint 2020 twice]
CY  - New Delhi
PB  - S Chand and Co Ltd
KW  - Marketing management—marketing environment—marketing research—consumer behaviour
ER  -