TY  - BOOK
AU  - Poonia, Virender S.
AU  - Malik, Ramesh K.
AU  - Daukiya, Sharwan Kumar
TI  - Principles of marketing management
SN  - 9788192504483
U1  - 658.8 
PY  - 2017///
CY  - New Delhi
PB  - Aryan publication
KW  - Management
ER  -