TY  - BOOK
AU  - Capon, Noel
AU  - Singh, Siddharth Shekhar
TI  - Managing marketing: an applied approach
SN  - 9788126548514
U1  - 658.8 
PY  - 2014///
CY  - New York
PB  - Wiley
KW  - Marketing
ER  -