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1.
Services marketing:concepts, planning and implementation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Excel books ; 2010
Availability: Items available for loan: RGU Central Library (5)Call number: 658.8 BHA-S, ...

2.
Service marketing by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai ; Himalaya ; 2003
Availability: Items available for loan: RGU Central Library (6)Call number: 658.809 JHA_S, ...

3.
Services marketing:integrating customer focus across the firm by Valarie, Zeithaml, [et.al] by
Edition: 7th ed.
Material type: Text Text
Publication details: Chennai McGraw Hill 2018
Availability: Items available for loan: RGU Central Library (3)Call number: 658.8 ZEI-S, ...