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1.
Services marketing:integrating customer focus across the firm by Valarie, Zeithaml, [et.al] by
Edition: 7th ed.
Material type: Text Text
Publication details: Chennai McGraw Hill 2018
Availability: Items available for loan: RGU Central Library (3)Call number: 658.8 ZEI-S, ...

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2.
Services marketing by Amandeep Kaur by
Edition: 2nd Rev. ed.
Material type: Text Text
Publication details: New Delhi Kalyani Publishers 2021
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 KAU-S.

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