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Advertising creative : strategy, copy + design Tom Altstiel, Jean Grow.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE, c2010.Edition: 2nd edDescription: xx, 347 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9781412974912 (pbk.)
  • 1412974917
Subject(s): DDC classification:
  • 659.1 ALT-A
Online resources:
Contents:
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Mass Communication 659.1 ALT-A (Browse shelf(Opens below)) Available 59310
Total holds: 0

Rev. ed. of: Advertising strategy. c2006.

Includes bibliographical references and index.

Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.

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