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Marketing management by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi ; Dorling Kindersley ; 2009
Availability: Items available for loan: RGU Central Library (2)Call number: 658.8 KOT_M, ... Not available: RGU Central Library: Checked out (1).

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2.
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Strategic brand management Building,measuring and managing brand equity by Kevin Lane Keller by
Material type: Text Text
Publication details: New Delhi Pearson 2008
Availability: Items available for loan: RGU Central Library (1)Call number: 658.827 KEL-S.

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