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1.
service-dominant logic of marketing : dialog, debate, and directions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; PHI Learning ; 2006
Availability: Items available for loan: RGU Central Library (5)Call number: 658.812 LUS-S, ...

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2.
Principles of marketing by Robert F. Lusch and Virginia N. Lusch by
Material type: Text Text
Publication details: USA Boston 1987
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 LUS-P.

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