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1.
Consumer Behavior cocepts, applications and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Vikas ; 2004
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8342 RAJ-C.

2.
Consumer behavior, concepts, applications and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Vikas publishing ; 2004
Availability: Items available for loan: RGU Central Library (2)Call number: 658.8342, RAJ-C, ...

3.
Marketing management: international perspective edited by M. S. Raju by
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi Tata McGraw-Hill 2009
Availability: Items available for loan: RGU Central Library (2)Call number: 658.8 RAJ-M, ...