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1.
Customer relationship management by
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Tata McGraw Hill ; 2011 rep
Availability: Items available for loan: RGU Central Library (1)Call number: 658.812 SHE_C.

2.
Handbook of relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Response ; 2002
Availability: Items available for loan: RGU Central Library (6)Call number: 658.8 SHE-R, ...

3.
Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia. by
Material type: Text Text; Format: print festschrift ; Literary form: Not fiction
Publisher: New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2019
Availability: Items available for loan: RGU Central Library (1)Call number: 658.8 HAN-H.

4.
The Howard-Sheth theory of buyer behavior by Jagdish N Sheth by
Material type: Text Text
Publication details: New Delhi Wiley India 2020
Availability: Items available for loan: RGU Central Library (1)Call number: 658.834 SHE-H.