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	1.	Consumer behaviour and branding:concepts, reading and cases by Kumar,S.Ramesh Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Pearson ; 2009 Availability: Items available for loan: RGU Central Library (6)Call number: 658.834 KUM_C, ... Place hold Log in to add tags Save to lists Add to cart (remove)
	2.	Social psychology of consumer behaviour by Bagozzi,Richard Gurhan-Canli,Zeynep Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi ; Tata McGraw Hill ; 2010 Availability: Items available for loan: RGU Central Library (2)Call number: 658.8342 BAG_S, ... Place hold Log in to add tags Save to lists Add to cart (remove)

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